10 best makeup trends of 2024

Skinimalism with glazed finishes

Less was more in 2024, with lightweight foundations and tinted moisturisers taking centre stage. Dewy, glazed skin with a luminous finish was the ultimate base trend.

Sculpted blush draping

Blush took on a new role as a sculpting agent, with bold, upward-swept applications along the cheekbones and temples. Shades like coral, berry, and soft pink dominated for a natural flush with a lifted effect.

Graphic eyeliner

This year, eyeliner got bolder and more experimental. From geometric shapes to floating lines above the crease, we saw creative designs in colours like cobalt blue, emerald green, and metallic silver.

Monochromatic makeup

Matching lips, cheeks, and eyes in a single shade family continues to trend. Neutral tones like taupe, terracotta, and mauve are popular for a cohesive, polished look that’s both chic and effortless.

Underpainting for subtle contour

The underpainting technique—applying contour and blush beneath foundation— gained popularity for its natural, seamless effect. This method softens harsh lines and enhances features without looking overdone.

Lip gloss revival

Glossy lips came back, pushing matte finishes aside. High-shine glosses in clear, nude, and berry tones gave a youthful, fresh vibe. People went for non-sticky formulas with hydrating ingredients.

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Coloure mascara

Black was no longer the only go-to for lashes. Brightly coloured mascaras in shades like teal, burgundy, and violet added a playful pop of colour while enhancing natural eye tones.

​Use highlighter

Highlighting the inner corners of the eyes with gold or champagne tones created a brightening effect that’s both subtle and striking this year. In 2024, it was a simple yet effective way to make the eyes pop.

​Barely-there brows

2024 moved away from bold, structured brows to embrace a more natural look. Soft, feathered brows with minimal filling and a brushed-up finish gave an effortlessly elegant vibe.

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