Here's why Akshay didn't promote Mission Raniganj

Akshay Kumar's

Mission Raniganj

opened to mixed reviews at cinemas. The film has taken a lukewarm start at the box office. At a media interaction post the release of his film Mission Raniganj, Akshay Kumaragreed that it is a 'word of mouth' film. When asked if he will be traveling to various cities for promotion, including Kolkata, the actor said, "See, this is a 'word of mouth' film, as you rightly said.

It doesn't happen that if I go there, this film will run. I have seen it in my film Selfiee. I had travelled everywhere. So it doesn't happen like that. If they have decided that I have come to their city then they will go to see it, it is not like that. If their neighbours have told them that it is a very good film, then they will go to see it."
He added, "Someone asked me earlier, how did your family feel about the film. How will they feel? They will like it. Even if it is bad, they will say it is good. There is no point in them saying it. The point is that it is good for the public to say it. If I say it, nothing happens. If I say that this is a good film, they also know it. All the actors and actresses who come, they all say that I have made a very good film. Do go and see this film. It is not that. It is her telling him that it is nice. And then he forwarding messages to four other people. That will go like that. Promotion is important. What kind of promotion is important? It is not about... Today you are asking me questions. You are asking all these questions because you have seen the film. If before this, if you had not seen it, I would have tried to make you understand that I am telling the truth. You go out and say that he will say this, it is a different thing."
Akshay also shared that he has watched films of his contemporaries — Shah Rukh Khan’s

Jawan

and Sunny Deol’s

Gadar 2

— and is happy for their success. He said, “They are great, very good. These films are of different genres. The best part is that they are doing Rs 400, Rs 500 crore to Rs 600 crore, which is so good, we all should applaud. It is good for the industry, the industry is booming.”