Indian Search Engine “Retifo India” launched by Zordo Technologies

Retifo India, an innovative Indian search engine developed by Zordo, has recently launched a unique “Pay Per Keyword Program” aimed at empowering businesses through effective search engine marketing (SEM). This program enables owners of websites to bid for keywords of their choice, improving their placement in search listings and sending targeted visitors to their sites.

Benefits of Retifo’s Pay Per Keyword Advertise Program

Cost-Saving Advertising: The program follows a cost-per-click (CPC) model where businesses pay only when users click on their advertisements. This method is effective at conserving marketing budgets, enabling businesses to achieve optimal return on investment.

Increased Click-Through Rate (CTR): Reaching out to the right keywords will help businesses see a massive increase in their CTRs. Increased CTRs not only mean more traffic, but it also tells search engines that the ads are more targeted, which can enhance their Quality Score and reduce future prices.

Audience Targeting: Retifo’s platform provides accurate audience targeting. Companies are able to make their ads targeting specific audiences or user interests to ensure that they get the appropriate message across.

Remarketing Opportunities: The campaign comes with remarketing tools that help businesses retarget visitors who have had previous interactions on their website. This tactic will increase conversions because it reminds people about the company while they shop elsewhere.

Integrated Campaign Management: Retifo offers integrated campaign management tools that allow businesses to track performance indicators and real-time strategy adjustment. This agility is important in maximizing ad spend and enhancing campaign efficiency.

Ad Copywriting Assistance: Writing appealing ad copy is critical in capturing clicks. Retifo provides guidelines and resources for good ad copywriting, which allows businesses to make engaging ads that grab the attention of users.

Quality Score Enhancement: By concentrating on applicable keywords and quality ad copy, companies can improve their Quality Score on Retifo. An improved Quality Score can result in reduced CPCs and more favorable ad placements.

Display Ads Integration: The system supports display ads, which can visually engage users while surfing the web. This type of ad can complement keyword bidding approaches by enhancing brand visibility on numerous online channels.