SRK gearing up to enter the jewellery business?

Shah Rukh Khanhas been turning heads lately—not just with his ageless charm, but with his bold and extravagant jewellery choices. From stacked rings to striking statement chains, King Khan’s bling game is making waves.

With his recent association with a jewellery brand, fans are now wondering: Is SRK about to launch one of his own?More Than Just a Brand Ambassador?The actor takes center stage in a recent jewellery campaign, and the visuals feel unmistakably personal. From the way he commands each frame to the distinct styling and mood, it’s giving more than just brand ambassador — it’s sparking serious speculation about something bigger in the works.What’s Next for SRK?Though there’s no official word yet on ownership or investment, social media is buzzing with rumors that something bigger is happening behind the scenes. On the work front, Shah Rukh Khan, the King of Romance, will next star in Siddharth Anand’s film King. The movie also features Suhana Khan, Deepika Padukone, Abhishek Bachchan, and more. According to a report by Pinkvilla, Rani Mukerji has been cast as Suhana’s mother in this action-thriller.

Rani has been cast as the mother of Suhana Khan’s character, playing a crucial role in the film’s emotional storyline. Rather than a brief appearance, her character is expected to be central to the heart and emotional depth of King.The report also added that Rani had no hesitation in accepting the offer to join King by SRK and Siddharth Anand. After hearing about the role, she immediately agreed to be part of the film.

The cast of King is stacked with marquee names including Deepika Padukone, Anil Kapoor, Jackie Shroff, Arshad Warsi, Abhishek Bachchan, Jaideep Ahlawat, and Abhay Verma.