1 day ago
45
Salman Khan’s latest action-drama Sikandar has suffered a major blow at the box office on its 20th day in theatres. The film entered its fourth weekend at the box office, coinciding with the Good Friday holiday. However, according to early estimates, the Easter holiday weekend seems to have done little to boost its collection.
On Friday, the film reportedly earned an estimated Rs 6 lakh, marking one of its lowest daily earnings since its release. Once touted as one of the biggest releases of the year, Sikandar had opened to high expectations and a decent start. However, the film’s momentum has steadily declined over the past three weeks.
The Good Friday holiday, which typically boosts footfall at cinemas, failed to revive the film’s fortunes. Industry analysts point to a mix of factors for the steep drop, with one linking it to stiff competition from the newer film releases like Akshay Kumar's
Kesari Chapter 2
and Sunny Deol's Jaat. While the historical film earned an estimated Rs 7.5 crore, Jaat held its position with an estimated Rs 4.5 crore collection.
The underwhelming word-of-mouth and storyline are also reported to be the reasons why the Khan starrer failed to connect with a broad audience, despite his star power and a heavy promotional campaign.
Directed by
A.R. Murugadoss
, Sikandar was marketed as a high-octane thriller packed with action and is now among Salman's lowest-performing films at the box office in recent times.
The total domestic collection estimated at nearly Rs 110 crore, is far from what was initially projected for the film that not only enjoyed an Eid holiday, but also the Easter holiday weekends at the box office.
With dwindling numbers and most major circuits reporting minimal footfall, Sikandar’s theatrical run may be nearing its end unless a miraculous turnaround occurs over the weekend.
English (US)